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Case studies
Schopfloch  07/06/2011 

HOMAG Group sets new orders record 

Successful participation in industry’s most important trade fair – Ligna

HOMAG Group AG saw new record order intake at the Ligna, the industry’s leading trade fair. The global market leader succeeded in topping the previous record from 2007 by some 20 percent; indeed, order intake rose almost 50 percent compared to the last fair in 2009. On account of the above-average number of intensive talks and the large number of new offers made, Jürgen Köppel, Head of Sales, also anticipates excellent post-trade-fair business. “There was particularly great demand for offers coming from established, European markets and from BRIC countries,” says Köppel. “We extended our welcome to visitors from a total of 90 countries to our two stands at the fair.”

The group presented itself at the world’s most important trade fair for the woodworking industry held in Hanover from May 30 to June 3 at two stands with a total of 7,500 square meters, making it the largest exhibitor. At the fair, HOMAG Group demonstrated its core competency as a provider to the market of a complete product portfolio. The focus was on the HOMAG Group InnovationCenter where a select audience of professionals was shown demonstrations of more than 26 units with numerous technical highlights, new process technologies and patented innovations.

A total of just over 90,000 visitors attended the Ligna in Hanover, more than half of which came from outside of Germany. The audience of professionals attending this increasingly international trade fair not only included a large number of visitors from European markets but also from emerging markets, which are gaining in importance.

This press release contains certain statements relating to the future. Future-oriented statements are all those statements that do not pertain to historical facts and events or expressions pertaining to the future such as “believes”, “estimates”, “assumes”, “forecasts”, “intend”, “may”, “will”, “should” or similar expressions. Such future-oriented statements are subject to risks and uncertainty since they relate to future events and are based on current assumptions of the company, which may not occur in the future or may not occur in the anticipated form. The company points out that such future-oriented statements do not guarantee the future; actual results including the financial position and the profitability of the HOMAG Group as well as the development of economic and regulatory framework conditions may deviate significantly (and prove unfavorable) from what is expressly or implicitly assumed or described in these statements. Even if the actual results of the HOMAG Group including the financial position and profitability as well as the economic and regulatory framework conditions should coincide with the future-oriented statements in this press release, it cannot be guaranteed that the same will hold true in the future.



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